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Austria Issued Stamp on 100 Years of AUER:The Finest Wafer Specialities

For the past 700 years we have been able to enjoy “the sweet life“ with AUER products. Austrian Post is congratulating the company with a commemorative stamp in the “Classical trademarks”series.

This success story started in Vienna in 1920, when master confectioner Rudolf Auer decided to manufacture large wafer cakes, sandwiching delicious hazelnut cream between dainty wafer sheets, but had the problem that they kept breaking. The resourceful business man sold these sweet fragments as “Tortenbruch” (broken cakes) and unexpectedly invented a new speciality which was soon given the name “Tortenecken” (cake corners).

Issue Date:24.04.2020

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