There is hardly a person in the world who has never heard the legends of this mountain monster. As for Kyrgyzstan, for a long time people from this area have been telling stories about the so-called “Kyik-Adam” and “Zhapaii-Adam”. And no wonder, because these legendary creatures are believed to have lived, and still live right in the mountains of our geographical area (Tian Shan, Pamir, Himalayas). This may be the reason why, since ancient times, Kyrgyz folklore has had so many legends about Yeti. Moreover, there are many accounts from various people who claim to have seen, with their own eyes, the Yeti himself or his huge footprints.
Putting aside the discussion about whether or not this phenomenon is actually real, we would really like to draw attention to the possibility of using this legend in order to promote the touristic image of Kyrgyzstan, attract as many international visitors, as possible, create, if you will, a distinctive brand of our country. No wonder tourism industry of many countries and regions in Himalayas (Nepal, Bhutan, northern states of India, Tibet) successfully use legends of Yeti to attract millions of tourists from all over the world. These examples are surely worth taking into account within our country.
Issue Date: 19.05.2016 Designer: Anastasia Pariniuc Illustrator: Ivanka Costru Printer: Nova Imprim Process: full-colour flexography + hot silver foil stamping Colours: 4 Colours Size: 45 x 34.5 mm Values: 400 (150, 250)