“Postcrossing” is an international and strongly growing hobby in which people from different parts of the world send each other traditional postcards. Now Finnish enthusiasts will be able to send their cards using dedicated stamps. The Postcrossing booklet released by Itella Posti Oy features four 1st class NVI stamps and Priority labels.
The layout of the stamp sheet, which can be folded in two in the middle, was made by the Helsinki-based design agency Kokoro & Moi.
The postcrossing website postcrossing.com currently has more than 426,000 registered users from 214 countries. The basic idea of postcrossing is that each sender of a card receives at least one card back from a random sender somewhere in the world. Globally, postcrossers send approximately 600 postcards every single hour. There are some 15,000 postcrossers in Finland, and so far they have sent more than 1.7 million cards.